Sara Lee Toy Story 3 Cross Promotion

Skills: Branding, Packaging Design, POP, Promotions, Retail Theater
Client: Sara Lee


Sara Lee Bakery and Disney partnered to extend the Toy Story 3 property and Sara Lee brand by bringing excitement to their All-American breads, bagels and rolls. After working with Sara Lee on several successful Disney partnerships (High School Musical 3, Camp Rock, Wizards of Waverley Place) we developed an on-pack and in-store promotion that maximized the real estate on Sara Lee’s product and displays while bringing the Disney & Pixar assets to life both inshore and on pack.


Role: Senior Art Director
Agency: PKG Branding
Winner: POPAI Award 2011 – Bronze