Earthgrains Branding and Packaging Design
Sara Lee wanted to refresh its brands’ product line and launch a new Earthgrains Brand, Eco-Grain. The concept was a new, environmentally friendly look and feel. The design featured a windowed paper package, giving the brand a more Eco-friendly premium feel. This strategy allowed the product to differentiate itself on the shelf resulting in a huge increase of market share for the brand.A complete overhaul was done to its entire packaging lineup of 12 bakery products.
Role: Senior Art Director
Agency: PKG Branding