Ball Park Dew Tour Activation Sponsorship

Skills: Activation, Branding, Events
Client: BallPark Brands


At every tour stop, we created a branded experience in Dew Tour Festival Village. The on-site activation included a tent and stage built to engage attendees with branded action sports-oriented activities.

For 2011, we designed a fully branded “Hot Zone”—including a 40’ x 40’ stage featuring a video wall, DJ/emcee, prize wheel and dual mechanical “bucking” skateboards to draw traffic into Ball Park’s booth.

We produced a branded video to enhance the experience and communicate event activities, while brand ambassadors interacted with attendees and distributed branded premiums.

Our DJ emcee spun tunes and hyped the crowd between occasional visits from BMX star Mike Spinner, who signed autographs and hosted VIP experiences.

The Results

In 2010, approximately 2,250 fans met Mike Spinner in Ball Park’s “Hot Zone” booth in Festival Village. The DJ/emcee awarded 400 prizes ranging from Camp Woodward Scholarships to Pro Edition Hyper Bikes to Mike Spinner T-shirts. We distributed a total of 162,000 branded premiums and we spotted “Hot Zone” drawstring bags at the following 2010-2011 Winter Dew Tour, even though Ball Park wasn’t a sponsor. 

Role: Senior Art Director
Agency: PKG Branding