Joe Giordano Resume

Experience

Contract Creative Director at Zimmerman Advertising.
9/01/2013-Current

Creative Director for Television Advertising, Autonation, Tire Kingdom, hhgregg, Ashley Furniture, 5 Below, OfficeDepot and Firehouse Subs.

Contract Senior Art Director at Baldwin & Obenauf, Inc.
04/01/2011-Current

Creative for Advertising, Interface design and Facebook Recruiting App for Healthcare, Chemical and Financial Service Fortune 500 Companies. (That’s all I am legally allowed to say)

Creative Director at Coffeehouse Creative
01/01/1992-2012

Creative Director for a full service agency with clients such as Loyola University, Clark Atlanta University, AirTran/GoGo, Georgia Pacific, Ireland Board of Tourism, Hertz, Eastern Oregon University, Crowne Plaza, Betsey Johnson, NYC Parks Department, Edgar Online, and Hotel Aspen.

Senior Art Director at Launch Creative Marketing
01/01/2009-08/01/2010

Design and creative development for packaging, in-store, POP, marketing and advertising for Sanford Brands – Papermate, Sharpie, Prismacolor Uniball. Sara Lee, Hillshire Farm, Ball Park and ConAgra Foods – Retail in-store environments and POP

Senior Art Director at Aspen Marketing Services
10/01/2005-01/01/2008

Develop creative around direct marketing for companies such as Qwest Communications, ATT, Motorola, ConAgra and General Motors. Creative lead on Culligan Water, ARS and Terminex. Direct mail, events, PR and outdoor advertising.

Contract Art Director at Euro RSCG
09/01/2005-03/01/2006

Art Direction and Design of Direct Mail for Citi, PotBellys and Sprint

Graphic Designer at DMW Design
10/01/2004-06/01/2005

Design and production of identity, packaging, direct mail, catalog, editorial and enviornmental design. Account list: John Deere, Alcoa, Big Brothers, Big Sisters. LeClaire Manufaturing, Uncommon Ground, QC Magazine.

Art Director at News Corporation
1/01/1999-10/01/2004

Responsible for managing the art department with a staff of 13, daily design and layout of the front and back page, spot news and informational graphics. Editorial and features spreads and special sections and promotional pullouts. Complete redesign of the paper, online graphics for Pagesix.com and NYPost.com.

Graphic Designer at Joanne Franklin Inc. Packaging and Promotion
01/01/1997-01/01/1999

Graphic Design for identities, packaging and promotional projects. Client list includes, Anne Klein, Betsey Johnson, Calvin Klein, Globix, Edgar Online, Lotus Notes, IBM, AT&T, and Software House International.

Education

School of Visual Arts
Fine Art | Art Education
1993-1996

Fashion Institute of Technology
Advertising | Graphic Design
1997-2001

About Me

Joe Giordano

I provide creative strategy, rationale and integrated solutions from small businesses to Fortune 500 companies both onsite and off.

I’m focused on helping companies define, launch and extend their brands by providing services that include; marketing, consumer engagement marketing, in-store activation, retail theater, event design, POP, advertising, branding, corporate identity, package design, promotions, websites, social marketing and signage within print, broadcast and digital media.

Specialties:

Branding
Identity
Strategy
Ideation
New business RFPs

Honors & Awards

POPAI Award 2011 – Bronze:

Sara Lee Toy Story 3 in-store engagement program

Summit International Awards 2010 – Gold:

Best Creative calendar, Sanford Brands

BMA 2010 – Tower Award – Best Creative:

Promotions, Sanford Brands

Magnum Opus 2010 – Bronze:

Best Use as Integrated Marketing Tool, State Fair Dream Home Promotion, Sara Lee

Magnum Opus 2010 – Bronze:

Best Calendar Design category, Prismacolor Calendar, Sanford Brands

CADM 2008 – 2nd Place:

Best catalog creative over 3 million, Qwest Communications

2010 Davey Award – Silver:

State Fair Dream Home Promotion